Where it all began

I’ve been obsessed with the mechanics of running a business since I was a teenager. Rather than going on to do my A-levels, I instead did a National Diploma in European Business Economics before going on to do a BA (Hons) degree in Business with Languages.

My early career was working in large multinationals like Google, Merrill Lynch and Burberry, in roles that kept the cogs of the machine working, such as Directors’ Secretary, Exec Assistant, Office Manager and Chief Admin Officer. But I became frustrated with the lack of opportunity to be innovative and agile, so started working with smaller enterprises in 2005, helping the Primary (Boss) to strategise and keep on top of the day to day nitty-gritty.

In 2010, I took the leap to open my own business, and opened the first of two children’s shops in beautiful Barnes, SW London.

Moving to Perth

After a break-up in 2013, I decided to move out to Australia to be nearer my two older brothers, and took some time out to work remotely as a Virtual Assistant and travel, before settling in this wonderful state in Christmas 2014.

Since moving to Perth, I have worked with thousands of local WA businesses across many different industries. I have seen what works, what doesn’t, what’s an easy win and what’s a waste of time. Let’s face it - we all want to focus on the easy wins when we’re running a small business!

Riding the rollercoaster and learning to pivot

After being the Entrepreneurship Facilitator for Perth and then Mandurah 2019-2023, I have continued creating the alliances that I have made across the country, and am focused on helping people start their own businesses, specialising in business owners who are female, neuro-diverse, from a different country / culture or have other challenges.

I have always operated BOSS like a not-for-profit, with any money going back into adding as much value to our clients as possible. So, 2025 was the year to make this official and I pivoted the business to being an incorporated association.

Certified Expert on Squarespace (Circle Platinum Partner)

Whilst I can help you with most aspects of running a small business, my real superpowers are in the marketing of a small business, particularly strategy and building websites. I’ve done hours of research over the years on the different build-your-own platforms, and keep coming back to Squarespace. It’s very easy to use, one of the cheapest options out there, but still packs a heavyweight punch when it comes to quality and showing up in a Google search.

I’ve been one of Squarespace’s Circle, and one of their Authorised Trainers (one of only a few in Australia), for years, but in early 2025 I was awarded the honour of now being a Platinum Partner, their highest level of collaborator.

A few kind words

  • “You are awesome thank you. I love how you cut through my noise! Thank you so much.”

    Cat B

  • “Thanks so much Liz. You’re the best x”

    Kerrie D

  • “As always it is helpful to brainstorm ideas with someone. But having a plethora of expertise like Liz has really opened my perspective. Thank you and I already look forward to the follow up.”

    Eve B

  • "Liz’s enthusiastic attitude and willingness to help was exactly what we were looking for. She offered guidance and pointed us toward the right directions to start making our dreams a reality."

    Ciara B

  • "I came in not knowing a single thing about how to set up my business, only what I wanted to sell. After sitting down with Liz, I can understand key concepts and a whole lot more. I look forward to coming in for workshops in the future."

    Kestrel, C

  • “Thank you Liz. That was really helpful. Your positive, honest and enthusiastic energy was really life affirming and I feel re-energised to give this business thing a crack.”

    Catherine

  • "Liz had some great feedback on my current marketing and program ideas. Her insight was valuable, and I was able to walk away with some immediate action points to implement."

    Betina C

  • "Liz gave me heaps to think about and consider for my business going forward. She gave me some direction which I didn’t previously have. Thank you!"

    Tracey F

  • "Liz made it easy for me to take the next step into starting my own business. I had the idea and plan worked out but no idea how to get it started. She gave me the steps to follow and now I am back on track to get my idea off the ground."

    Fiona G